Fewer pages in the index than on the site
Search Console shows that some pages are "discovered, currently not indexed". For search they simply do not exist.
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Google has to see and understand your whole website
The technical side of optimisation: indexing, structure, speed and schema markup. No link buying and no faked behavioural signals.
- Audit with a list of issues ranked by impact — from 2 days
- From $600 per project, delivery in 1–3 weeks
- We fix things ourselves instead of handing a wish list to your developer
Signs of technical problems
Duplicate pages
One product is available at three addresses, filters spawn hundreds of nearly identical pages, and they compete with each other.
Rankings dropped after changes
After a migration, a redesign or a CMS update traffic sagged — and nobody can say what exactly broke.
The snippet looks poor
Competitors show prices, ratings and breadcrumbs in the results; you show just a title and a text fragment.
Core Web Vitals in the red
Speed is part of technical SEO. If the metrics are in the red zone, they drag down every page of the site.
No structure
Addresses are chaotic, there is no internal linking, important pages sit five clicks away from the home page. Search cannot tell what matters.
Indexing — the basis
Coverage audit in Search Console
What is not in the index and exactly why.
robots.txt and meta robots
What is blocked by mistake — a typical cause of vanished traffic.
Canonical addresses against duplicates
So search knows which version of the page is the main one.
A sitemap.xml that matches the real site
With no ghost pages and no gaps.
Pagination and filters
What to index and what not to — especially in catalogues.
Structure and addresses — the foundation
Logical hierarchy of sections
And sensible nesting, with no pages five clicks deep.
Readable URLs
Without parameters and random numbers.
Internal linking
Between related pages, so authority spreads across the site.
Breadcrumbs at every level
Both in the markup and in the search results.
Broken links and redirect chains
We find and remove them.
Schema markup — rich snippets
Schema.org
Organisation, products, articles, services.
FAQ markup
For a block of questions right in the search results.
Breadcrumbs in the snippet
Instead of a bare URL.
Open Graph
So a link looks right in messengers.
Verification with the Rich Results Test
Markup either works or it does not — we check it for real.
Speed and mobile — a ranking factor
Core Web Vitals into the green zone
LCP, CLS, INP.
Correct rendering on phones
Most of the traffic comes from there.
HTTPS, HSTS, no mixed content
Basic hygiene that affects trust.
Caching headers and compression
The cheapest speed gain.
Control after release
So what was fixed is not broken by the next release.
How we work
- 01
Technical audit
We crawl the site and look at Search Console and analytics. The output is a list of problems sorted by impact on traffic, not alphabetically. 2–4 days.
- 02
We agree on the scope
We explain what each fix will give and what it costs. Part of it can be done by your own developer — we show how. Delivered with the audit.
- 03
We fix
We work on a copy or outside business hours. Every change is recorded so it is later clear what affected what. 1–3 weeks.
- 04
We request a recrawl
We update the sitemap, submit the key pages for reindexing and watch for errors in Search Console. On the day of completion.
- 05
We monitor for a month
Search does not react instantly. For a month we watch indexing and rankings and finish whatever surfaces. 30 days, included in the price.
What it costs
The price depends on the size of the site. A 5,000-product store and a 20-page site are different jobs.
Technical audit
$250
one-time
A full list of technical errors with an explanation of how to fix each one.
- Full-site crawl
- Search Console review
- Issues ranked by traffic impact
- Instructions for your developer
Delivery: 2–4 days
Order an auditpopular
Audit and fixes
from$600
one-time
The most common format: we find the problems and fix them ourselves.
- Audit included in the price
- Indexing and duplicate fixes
- Schema markup
- Speed into the green zone
- A month of monitoring
Delivery: 1–3 weeks
Check my siteStore
from$1,200
one-time
Catalogues with filters, thousands of products and a complex structure.
- Filters and pagination handling
- Product and availability markup
- Merchant Center feed
- Duplicate handling in the catalogue
Delivery: from 3 weeks
Discuss the catalogueHonestly about expectations
Technical SEO does not replace content
It removes obstacles: if pages are not in the index or the site is slow, no text will help. But technical work alone will not put an empty page at the top.
Results are not visible immediately
Search needs time to recrawl and recalculate. The first changes usually show in two to four weeks, the full picture in two to three months.
We show what we do
Every fix is recorded in a report with an explanation of why. You can always verify the result with the same Google tools.
No risky methods
No doorway pages, hidden text or faked signals. Everything we do follows Google's guidelines and cannot lead to penalties.
We do not buy links, fake behavioural signals or write keyword-stuffed texts. This is the technical part — the foundation everything else runs on.
Frequently asked questions
Classic SEO is mostly content and links. Technical SEO makes sure search can find, crawl, understand and quickly display your pages. It is the foundation: without it the rest of the work has less effect.
A stand-alone audit with a list of issues and instructions — $250, done in 2–4 days. If you order it together with the fixes, the audit is included in the project price (from $600).
Indexing errors are fixed quickly: pages can enter the index within one or two weeks. The effect of speed on rankings is recalculated by Google from real users, so there you wait a month or two. The full picture should be judged after three months.
No. We do the technical part. Texts can be written by your copywriter or SEO contractor — we prepare a site for them where everything is correctly marked up and indexed.
If we built the site, it is already inside: markup, speed and structure are laid down from the start. For sites from other contractors the audit almost always finds something to fix.
Yes, it is a typical case. The most common causes: lost redirects from the old addresses, an accidentally blocked robots.txt, vanished schema markup or a sharp drop in speed. We find the cause in 2–4 days and restore it.
Three metrics of a real user's experience: LCP — when the main content appeared, CLS — how much the layout jumped, INP — how fast the page responds to actions. Google uses them in ranking based on data from real visitors, so it is not an abstract score but a ranking factor.
With most: WordPress, WooCommerce, OpenCart, Laravel, Next.js, custom-built systems. Technical SEO depends little on the CMS — the principles are the same, the difference is where exactly to make the changes.
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