// Кейсы

REDCODE CRM: One CRM, Many Verticals

A single CRM that adapts to the way each industry actually sells — auto dealers, real-estate agencies, and service firms run their pipelines, automations, and reporting on the same platform.

The challenge

Off-the-shelf CRMs force every business into the same pipeline. An auto dealer, a real-estate agency, and a services firm track completely different stages, fields, and follow-ups. The client needed one system that could be reshaped per vertical without forking the codebase.

The solution

We built configurable pipelines on a Laravel 11 backend with a MySQL data model that treats stages, fields, and automations as data, not code. Rule-based automation handles assignment, reminders, and status changes; a built-in analytics layer surfaces conversion by stage and source.

  • Per-vertical pipelines and custom fields
  • Automated lead routing and follow-up reminders
  • Conversion and source analytics out of the box

Built for how each industry works

Auto

Track test drives, trade-ins, and financing stages with vehicle-aware fields.

Real estate

Manage listings, viewings, and offers with multi-party deal tracking.

Services

Quote-to-contract pipelines with recurring follow-ups and SLA timers.

Analytics

Conversion by stage, source, and owner — refreshed in real time.

3
Verticals supported
40%
Faster follow-up
100%
Lead capture coverage
99.9%
Uptime

Часто задаваемые вопросы

Yes. Pipelines, stages, and custom fields are stored as configuration, so one deployment can run distinct workflows for auto, real estate, and services side by side.

Lead assignment, follow-up reminders, stage transitions, and notifications run on configurable rules. Teams stop losing deals to forgotten follow-ups.

It reports conversion by pipeline stage, lead source, and owner, refreshed live from the MySQL data model — so managers see where deals stall without exporting to a spreadsheet.

Need a CRM that fits your business, not the other way around?

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